What makes costumers buy your product? Right now we’re having saturated markets, for every product we have many alternatives. Buying decisions are driven by emotions, secondly facts come into play. Customers can’t really say which product or service is better, but if they quickly establish a positive personal
connection, they will likely choose this brand.
If I buy a Rolex for example, it’s a beautiful watch—but foremost a luxury item, a status symbol.
If I need to
check the time it would be easier to just grab my mobile phone. But the brand history and legacy, makes wearing a Rolex
on your wrist a statement. Through the rich storytelling the watch is far more than a timepiece.
That’s when visual storytelling comes into play: Your potential Customers don’t have time to read endless texts to understand your message. They can easily enjoy videos or animated graphics, which show them all the important messages.
You build up trust and very importantly a deeper relationship with your audience.
Stop losing customers to other companies, which have bad products but better marketing.
Step up your marketing with outstanding visual storytelling.